Colours
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The club's
home colours are a black and white striped shirt. Shorts and socks
are usually black with white trim, though white socks are
sometimes worn under some managers who consider them "lucky".
Newcastle's colours at the outset was generally the home kit of
Newcastle East End F.C., comprising plain red shirts with white
shorts and red socks. In 1894, the club adopted the black
and white striped shirts, which had been used as the reserve
team's colours. These colours were chosen for the senior team
because they were not associated with either of the two teams
United were merged from. They played in grey shorts until 1897,
and between 1897 and 1921, they played in blue shorts before
adopting the black shorts they play in now.
United's away colours have changed a number of times over the
years. They played in white shirts and black shorts from 1914
until 1961, and then white shorts until 1966. They then played in
yellow shirts and blue shorts for the 1967–68 season, but from
1969 to 1974 played in all red with an all blue third kit. In
1974, they returned to a yellow shirt, which they played with
various coloured shorts until 1983. They played in all grey from
1983 to 1988, before once again returning to the yellow kit until
1993. Since 1995, the away kit has changed consistently and has
not been the same for more than a single season. Through owner
Mike Ashley, the club also has a relationship with
the Sports Direct retail chain which he founded.
On 4
January 2012, Virgin Money, who had just bought Northern Rock,
signed a two-year deal to sponsor Newcastle United. In January
2010, Puma became the official supplier and licensee of replica
merchandise for Newcastle. The deal meant Puma supplied the team
kit, replica kit and training equipment for the 2010–11 and
2011–12 seasons. The current club crest was first used in the
1988–89 season. The crest includes elements from the coat of arms
of the city of Newcastle upon Tyne—the two sea horses representing
Tyneside's strong connections with the sea, the castle
representing the city's Norman keep. The city's coat of arms were
first embroidered on the team's shirts in 1969 and worn as
standard until 1976. A scroll at the bottom featured the city's
motto in Latin; fortiter defendit triumphans which
translates into English as "triumphing by brave defence." From
1976 until 1983, the club wore a specific badge which was
developed to wear in place of the city's coat of arms.
The design
was of a circular shape, which featured the club's name in full,
it contained a magpie standing in front of the River Tyne with the
historic Norman castle of Newcastle in the background. A more
simplistic design followed in 1983, featuring the initials
of the club's name, NUFC with the small magpie used in the
previous crest within the horizontally laid "C," this logo was
relatively short lived and was discontinued after 1988.On 16 May
2013, Newcastle released the away shirt for the 2013–14 season
which for the first time featured the Wonga.com logo, which
attracted criticism from many Newcastle supporters; the shirt was
navy blue with light blue bands.